Rubies x Restaurant Born
Rubies x Restaurant Born jewel

The Boulevard High Jewellery Showcase

Exceptional stones, one-of-a-kind jewellery pieces, and the craftsmanship best seen up close: Boulevard’s original shoots bring rare pieces into view through exclusive photography, films, and the specialists who understand them.


Granted access to pieces seldom seen beyond private viewings, Boulevard brings high jewellery into settings chosen for each shoot, from penthouses and dining rooms to a refrigerator. Each theme offers a different perspective on the stones, designs and craft, including unique creations photographed exclusively for Boulevard.

Work with us

Boulevard partners with leading houses, jewellers, gem specialists, and boutiques to present exceptional jewellery to its international audience through film, editorial, print, digital, and private distribution.

Discover our partnerships


Asian influences in European high jewellery

Photographed at Bentley’s Singapore showroom, this shoot traces the exchange between Asian art and European jewellery design. Archival references to Indian gems, Persian patterns and Chinese motifs sit alongside contemporary pieces, exploring how those influences have been reinterpreted through stone cutting, colour and form.

Read the feature and watch the video


Natural and cultured pearls

Pearl jewellery is paired with Louis XIII’s Art de la Table porcelain in a shoot exploring lustre, shape and the distinction between natural and cultured pearls. Specialists explain what collectors look for, while pieces by Buccellati, Chaumet, Chopard, Mikimoto and Tiffany & Co reveal the range of the material.

Read the feature and watch the video


What a gemstone’s cut reveals

At Mosscape’s Singapore showroom, the contours of gemstones meet planted landscapes and sculptural objects. The feature explores the appeal of old cuts and the development of house signatures, with Phillips’ Cristel Tan explaining how cutting affects a stone’s colour, character and the way it behaves in light.

Read the feature and watch the video


How men are wearing high jewellery

Brooches, rings and bracelets take the lead in this shoot at Artyzen Singapore’s Terrace Suite. Pieces by Cartier, Chopard, Harry Winston, Simone Jewels and Tiffany & Co accompany conversations about how men choose and wear jewellery, from a lapel accent to a more personal commission.

Read the feature and watch the video


Nature as a source for high jewellery

Flowers, feathers and animal forms find a setting at MO Bar in Mandarin Oriental Singapore. The shoot brings together interpretations of nature by Boucheron, Bulgari, Chaumet, Tiffany & Co and Van Cleef & Arpels, alongside specialists’ perspectives on how familiar motifs evolve through materials and technique.

Read the feature and watch the video


The expanding palette of coloured gemstones

Tourmalines, spinels and opals broaden the palette beyond diamonds, rubies, emeralds and sapphires. Photographed in the Super-Penthouse at Parkview Eclat, the pieces explore the possibilities of colour and scale, while gem specialists discuss the stones attracting collectors’ attention and the qualities that distinguish them.

Read the feature and watch the video


The character of coloured diamonds

Pink, blue and yellow diamonds bring subtle differences in tone and intensity into focus at the Ritz-Carlton Residences Penthouse in Singapore. Jewellery from specialist houses accompanies an examination of origin, grading and rarity, and why colour can give two otherwise comparable stones very different appeal.

Read the feature and watch the video


The signatures of the great jewellery houses

A bow, a serpent or a feather can identify a house as readily as a name. Photographed in Grand Hyatt Singapore’s Presidential Suite, these pieces explore the motifs associated with Cartier, Graff, Bulgari, Boucheron, Piaget and Tiffany & Co, and the craftsmanship that gives each its character.

Read the feature and watch the video


Jewellery, watch or work of art?

At Roche Bobois, Chopard’s one-of-a-kind Precious Lace watch, set with more than 165 carats of diamonds, sits alongside convertible designs and gem-set bracelets. The shoot explores the meeting of jewellery and watchmaking, from Bovet’s transformable Miss Audrey to Jaeger-LeCoultre’s enamelled Reverso One Precious Flowers.

Read the feature and watch the video


The art of crafting high jewellery

Photographed with the Ghost Series II at Rolls-Royce’s Singapore showroom, these pieces bring the work of the jeweller into close view. Gem selection, articulation and the finishing of concealed surfaces reveal how an ambitious design becomes a jewel that can be worn, with pieces from five leading houses.

Read the feature and watch the video


The allure of rubies

At Restaurant Born, ruby jewels are photographed alongside individual courses, their red tones finding a counterpart in the food. The feature examines colour, origin and treatment, with Gübelin Gem Lab’s Dr Daniel Nyfeler explaining the qualities behind the pigeon blood designation and how specialists assess a stone.

Read the feature and watch the video


The qualities of a collectable emerald

Photographed at Sculptura Ardmore, emerald jewellery by Fred, Graff, Van Cleef & Arpels and Vihari brings variations in colour and setting into focus. Specialists discuss Colombian origin, treatment and the inclusions known as jardin, explaining why a stone’s individual qualities matter alongside the name of its source.

Read the feature and watch the video


Looking beyond a diamond’s grade

The interior of a Sub-Zero refrigerator provides an unexpected setting for diamond jewellery at The House of Sub-Zero and Wolf in Singapore. The shoot accompanies an examination of Type IIa stones and the qualities beyond colour and clarity that specialists consider when assessing exceptional diamonds.

Read the feature and watch the video


The appeal of blue sapphires

At Art di Daniele Sperindio, sapphire jewellery is paired with individual courses in a study of blue. Pieces by Bulgari, Cartier, Chopard, Tiffany & Co and Van Cleef & Arpels accompany specialists’ views on origin, colour and the soft appearance associated with Kashmir stones.

Read the feature and watch the video


Explore more: