The Boulevard Haute Horlogerie Showcase
Rare complications, exceptional dials, and watches made in strictly limited numbers: Boulevard’s original shoots offer a close view of the mechanisms and handwork behind some of watchmaking’s most remarkable creations.
Access to watches produced in small editions allows us to photograph details that are difficult to appreciate behind glass, from the construction of a movement to the surface of hand-fired enamel. Shot exclusively for Boulevard, these features bring the pieces into design showrooms in Singapore and onto the floor of Watches and Wonders in Geneva.
Work with us
Boulevard partners with leading houses, watchmakers, and boutiques to present exceptional watches to its international audience through film, editorial, print, digital, and private distribution.
The decorative arts of watchmaking
Photographed at Marquis in Singapore, these watches bring guilloché, cloisonné enamel, gem-setting, and astronomical displays into close view. Vacheron Constantin’s Eternal Flow uses 220 gold wires to define its enamelled scene, while Patek Philippe’s Celestial layers sapphire glass to chart the movement of the night sky.
Read the feature and watch the video
New ways to read the time
Photographed at Watches and Wonders Geneva 2025, these watches reconsider the familiar dial. Bulgari and MB&F’s Serpenti reads the hours and minutes through two domed eyes, while jumping hours, rotating displays and Hermès’ Le Temps Suspendu offer other ways to express the passage of time.
Watches that changed the conversation
At Space Furniture in Singapore, this shoot brings together different approaches to the modern watch, from Hublot’s combination of gold and ceramic to MB&F’s sculptural machines. The feature considers how changes in materials, display, and design have helped established houses and independent makers find their audiences.
Read the feature and watch the video
Ambitious mechanics in unconventional forms
A world timer that accommodates daylight saving, a bi-axial tourbillon, and a triple-jumping display provide the starting points for this shoot at Space Furniture. Bovet, Hublot, and Franck Muller sit alongside MB&F and Audemars Piguet in an exploration of the engineering behind conspicuous forms.
Read the feature and watch the video
The art of the chronograph
Photographed at Molteni&C in Singapore, seven chronographs reveal different approaches to measuring elapsed time. H. Moser and Singer Reimagined interpret the AgenGraphe calibre in distinct ways, while pieces by Audemars Piguet, Patek Philippe, Jaeger-LeCoultre, Vacheron Constantin, and Franck Muller explore the mechanism’s range.
Read the feature and watch the video
Jewellery, watch or work of art?
At Roche Bobois, enamel, diamonds, and articulated bracelets give watchmaking another means of expression. The selection includes Chopard’s unique Precious Lace, Jaeger-LeCoultre’s Reverso One Precious Flowers in an edition of 10, and Bovet’s Miss Audrey, whose case converts from a wristwatch to a necklace or table clock.
Read the feature and watch the video
The possibilities of the watch dial
Photographed at Proof Living, these watches treat the dial as a place for movement, illusion, and decoration. Cartier’s Mysterious Double Tourbillon appears suspended within its case, while Piaget sets gems directly on a skeletonised movement. Bovet’s Golden Dragon and Urwerk’s UR-150 Scorpion offer contrasting approaches to the display.
Read the feature and watch the video
The workings of a complicated watch
At 4Plus8, perpetual calendars, minute repeaters, and unconventional time displays reveal different kinds of mechanical ambition. MB&F’s Legacy Machine Perpetual revisits the calendar mechanism, while F.P. Journe’s Répétition Souveraine houses a minute repeater in a movement just 4.5mm thick. The accompanying feature examines what each construction makes possible.
Read the feature and watch the video
What a watch’s materials make possible
Photographed at Royal Interiors Singapore, these watches explore how a case’s material contributes to its weight, finish, and character. Platinum, titanium, aluminium, and proprietary gold alloys find counterparts in the surrounding furniture, with pieces by Breguet, Roger Dubuis, Bulgari, and Hermès among the selection.
Read the feature and watch the video
Explore more
8+1 bed | 10,200 sqft area 19,500,000 SGD
5 bed 19,380,000 SGD
4 bed | 4,208 sqft area POA
3-8 bed | 699,654 - 784,080 sqft area POA
6 bed POA