Branded residences
Stunning interiors, next-level amenities and legendary service. There’s a reason why branded residences often command premiums of more than 30 per cent—it’s not merely the luxury, but the assurance of luxury that attends the most venerated names in hospitality.
New branded residences are coming to every corner of the globe, and especially to the urban centres, tropical islands and ski resorts of Asia-Pacific. And they’re bringing an ever-expanding list of indulgent services and facilities, from butlers, spas and art curation to private berth access, cigar rooms, wine programs and more…
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The branded residences report
Southeast Asia has become one of the world’s most developed markets for branded residences, but there is no single model behind the growth. Singapore remains constrained by the small number of schemes ever built; Thailand has a much longer history of resort-branded property; Bali combines rapid development with leasehold tenure; and Vietnam is still establishing a track record for delivery.
Scarcity increasingly matters as much as the name above the door. Otto Twist, Southeast Asia Director of International Residential Sales at Savills Singapore, points to fewer than 30 Sky Villas at Aman Singapore and 25 planned residences at Mandarin Oriental in Bai Nom as examples of the limited numbers that can support a premium. Newer operators enter the market without the same track record.
Beyond Southeast Asia, branded residences are expanding through established resort and wealth markets including Dubai, the Maldives and Niseko. The proposition varies substantially between them, as does the premium buyers are prepared to pay.
Boulevard speaks to the agents and advisers working across the sector about where branded residences are heading, what buyers are paying for the name, and what to establish before buying.
Read the branded residences report
View from the top
“The marketing and management of branded residences, particularly for short term leases, for holiday homes and so on, can be a substantial part of the business.”
K.P. Ho, Banyan Tree Group
Read the interview with K.P. Ho
“Buyers no longer see branded residences as just real estate with a logo, but as an extension of their personal brand and lifestyle. The emotional return is as important as the financial one.”
Lynn Villadolid, Lifestyle Capital Partners
Read Lynn Villadolid’s market report
“In today’s uncertain landscape—economically and geopolitically—buyers are looking for more than just square footage. They want certainty of delivery, consistency in quality, and an emotional connection.”
Leong Boon Hoe, Arcadia Consulting
Read Leong Boon Hoe’s market report
Branded residence properties for sale
Explore Boulevard’s portfolio of branded residences for sale around the world, or enquire for off-market availability.
3-8 bed 699,654 – 784,080 sqft area POA
6 bed 9,680,000 SGD
Banyan Tree Grand Residences' Oceanfront Villas POA
3-4 bed 2,702 – 8,923 POA
3-4 bed 5,651 – 12,217 sqft area POA
3-4 bed 9,688 – 12,744 sqft area POA
2-5 bed 2,572 – 18,803 sqft area POA
4 bed From 4,600,000 USD
2-10 bed 3,315 – 32,292 sqft area From 4,940,000 USD
11 Ocean Way, Sentosa, D04 4 bed 2,067 POA
33 Tanglin Rd, Orchard, D10 3+1 bed 2,594 From 7,608,000
11 Stamford Road, City Hall, D06 4+1 bed 5,964 From 22,500,000 SGD
Laguna, Phuket 3 bed 3,143 sqft area 2,800,676 USD
Pagani Residences 2-4 bed 1,784 – 14,428 sqft area From 6,500,000 AED
300 Biscayne Boulevard Way, Miami, Florida From 3 bed POA
3-5 bed 8,514 – 15,931 sqft area POA
300 Charoen Krung Rd, Sathon, TH 1-5 bed 1,119 – 5,371 sqft area POA
Soi Somdet Chao Phraya 17, Khlong San From 1 bed 753 From 24,180,000 THB
946 Rama IV Rd, Silom, Bang Rak, Bangkok, Thailand 2 bed 700 sqft area POA
Crescent Rd, Palm Jumeirah 2 bed 6,535 From 22,700,000 AED
From 2 bed 11,625 19,500,000 AED
Manaolana Pl, Kapiolani Blvd, Honolulu 3 bed 3,294 POA
Six Senses Residences The Palm, Dubai 5 bed 26,514 From 27,230,000 USD
65 Cairnhill Rd, Cairnhill, D09 3.5 bed 2,831 15,200,000 SGD
Boulevard Property Concierge
Some of the most exceptional property never reaches the open market. Boulevard works with leading agents, developers and owners across its core markets, with access extending beyond the properties published on the site.
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