Trophy commercial property
Private islands, vineyards, hotels and resorts, significant estates and exceptional commercial buildings occupy a particular corner of the property market. Some are operating businesses, some are investments, some are passion assets—and the most interesting tend to be all three.
Boulevard brings together trophy commercial property for sale around the world, including properties on the open market and opportunities being offered privately.Our property coverage combines market intelligence and interviews with leading agents, developers, architects and designers with an curated portfolio of homes and developments for sale. Alongside what is publicly available, Boulevard works with agents and owners across the region to connect buyers with properties that may never reach the open market.
Represent an exceptional property?
Boulevard works with leading agents, developers and owners to present exceptional properties to its international audience through film, editorial, print, digital and private distribution.
The finite end of the property market
Wealth can be created. Exceptional property is rather harder to reproduce.
At the top of the market, much of what gives a trophy asset its value is inherently constrained. A hotel can be built, but not another century-old grand hotel on the same waterfront. Vines can be planted, but established terroir, provenance and reputation take generations to create. Islands are plentiful; private islands combining ownership, accessibility, natural beauty, infrastructure and development potential are not.
The same applies across the category. Historic buildings cannot acquire another century of history. Large landholdings in tightly held locations become increasingly difficult to assemble. Planning and conservation controls can further restrict what can be developed or replicated.
Demand has fewer natural limits. The population of wealthy private buyers continues to expand globally, while the distinction between a commercial investment and a personal asset becomes less clear at this end of the market. A vineyard can produce wine and income while becoming a family estate. A hotel can combine an operating business with a remarkable piece of real estate. An island resort can be an investment, destination and private retreat.
That imbalance—an expanding pool of capital pursuing assets whose defining characteristics are difficult or impossible to reproduce—is part of what makes the trophy market different.
It also makes conventional comparisons less useful. Two office floors can be assessed against comparable rents and yields; two private islands may have little in common beyond being surrounded by water. For celebrated vineyards, historic hotels, resorts and major estates, provenance, position, operating potential, land, planning, access and scarcity all become part of the proposition.
And the market is often less visible. Assets of this kind can remain in the same hands for decades, and owners do not necessarily want a public sales campaign when they eventually consider selling. Some of the more significant opportunities therefore trade privately, or reach a relatively small group of potential buyers before appearing on the wider market.
Trophy properties for sale
Boulevard’s evolving global collection spans private islands, hotels and resorts, lodges, vineyards and estates, heritage property and significant commercial assets.
Boulevard Property Concierge
Boulevard works with private buyers, family offices, advisers and their investment teams on individual property mandates around the world.
Find it
Give us the brief. Boulevard can propose or source the ultimate trophy asset, from homes, hotels and vineyards to private islands, estates and other properties that rarely reach the open market. They all cross our desk.
Go and see it
For an international opportunity that looks interesting on paper, brief Boulevard to visit and document the property, producing video, photography and other collateral so principals and investment teams can decide what is worth progressing.
It won’t be the first time we’ve shot a $100m uninhabited private island.
Buy or sell it
For buyers, Boulevard can assist with introductions, private viewings, property tours and access to upcoming and off-market opportunities. For owners and agents, Boulevard can bring exceptional properties to an international audience through editorial, film and private introductions.
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