La Prairie’s Platinum Haute-Rejuvenation Mask is a breakthrough in needle-free luxury skincare

Swiss luxury skincare brand La Prairie is renowned for its high-end, science-driven products. The brand traces its roots to 1931 when Dr Paul Niehans combined pioneering science, rejuvenation, and vitality at the Clinique La Prairie in the Swiss Alps with notable clients such as Charles de Gaulle, Sir Winston Churchill, Marlene Dietrich, and Marilyn Monroe. 

In 1978, La Prairie began a cellular revolution when they came up with a full skincare regime influenced by Dr Niehans’ work in cellular therapy with the Exclusive Cellular Complex. This secret formulation lies at the heart of almost every La Prairie skincare formulation. It infuses skin cells with life, empowering them to work more efficiently. Fast forward to 2024, adding to the brand’s impressive skincare made with cutting-edge skincare technology using only the finest ingredients, La Prairie presents its newest offering–the Platinum Rare Haute-Rejuvenation Mask.

Backed by La Prairie’s skincare philosophy revolving around the concept of cellular therapy while emphasising the importance of promoting the vitality and longevity of skin cells, the Swiss luxury skincare brand incorporates rare and precious ingredients into its formulations, such as caviar extract, platinum, and gold, to deliver exceptional anti-ageing and rejuvenating benefits. 

Needle-free skin rejuvenation

The Platinum Rare Haute-Rejuvenation Mask is a breakthrough for La Prairie as it aims to recreate the gesture of today’s most sought-after aesthetic procedures without the invasiveness of needles. The mask, which promises visible rejuvenating results after one application, uses a patented macro-infusion technology that allows for the effective delivery of large biomolecules into the skin for immediate benefits. Until now, large biomolecules like hyaluronic acid and collagen could not permeate the skin’s barrier without the help of aesthetic procedures.

The effect of La Prairie’s breakthrough macro-infusion technology is further enhanced by key active ingredients of the proprietary Haute-Rejuvenation science–the Platinum Multi-Peptide and La Prairie’s Exclusive Cellular ComplexTM. Thanks to this synergy, the Platinum Rare Haute-Rejuvenation mask supports skin rejuvenation. 

Two steps to a youthful glow

The Platinum Rare Haute-Rejuvenation mask is a two-step night mask designed to work during the skin’s most active renewal phase. The first step, which prepares the skin for the rejuvenation process, involves a sleek, single-dose vial that contains La Prairie’s Ultra-Potent Concentrate which immediately rejuvenates the skin with essential components, high molecular weight hyaluronic acid, and collagen. Together, they help increase the skin’s moisture to plump and smooth immediately after being delivered via the macro-infusion technology.

Continuing the process to re-energise the skin is La Prairie’s Ultra-Sensorial Cream which is housed in a signature Platinum Rare Collection’s beautiful diamond-shaped vessel. The cream seals hyaluronic acid, collagen, and ceramides in the skin to support the reactivation of key rejuvenating processes. With this step, the immediate skin benefits provided by the cream are supported and sustained, allowing for a rejuvenated appearance of the skin over time. 

When used together, overnight, the two phases immediately smoothen and plump the skin and restore its firmness and elasticity. Over the long term, the skin’s barrier is visibly reinforced, sealing the appearance of youth. 

Designed for an infinite experience, both the Platinum Rare Haute-Rejuvenation Mask vessel and vials have been designed with a sustainable vision. The cream is replenishable, its outer casing and cap were conceived to be kept indefinitely, whilst the vials are fully recyclable. Once empty, the replenishing vessels and replacement vials may be purchased at a La Prairie boutique, or online. 

Part of the Platinum Rare line, the mask is intended for use together with La Prairie’s Platinum Rare Cellular Life-Lotion, followed by the Platinum Rare Haute-Rejuvenation Eye Elixir and Eye Cream. Applied up to three times a week in place of the Platinum Rare Cellular Night Elixir and the Platinum Rare Haute-Rejuvenation cream, the line aims to deliver the ultimate rejuvenating boost and is a worthy addition to one’s nighttime skincare routine, unlocking radiant and youthful skin.

Visit La Prairie to learn more.

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