The Iveria condo: A new vision for luxury
Second-generation developer Joan Chang is not afraid to take a few risks in pushing a bold new vision for modern luxury.
And why not? Chang spear-headed the rebrand of Lloyd’s Inn from a budget motel to a design-forward hospitality hotspot. And she’s bringing that savoir-faire to the maiden development in the Ove Collection – the new premium brand under the Macly Group.
“Luxury developments always implied a concierge and a lot of marble. But these days everything is done through apps – who needs a concierge? We’re looking at a younger generation whose needs have changed,” says Chang. “Similarly, we decided against a gym, because so many people have memberships in town or near their home.”
“But we do have the infinity pool on the rooftop – from which you can see the infinity pool at MBS – that was a must.”
It’s a shift away from much hyped but under-utilised facilities, and towards a more experiential luxury. For a boutique development offering just 51 units, that allows for the stunning rooftop pool and lush entertaining areas while keeping maintenance fees to just $350 to $450. It implies a focus on the highest-quality interiors and fittings, as well as cutting-edge features residents will cherish – such as automated parking.
“There’s also automated parking that takes your car to a lower floor and, with the help of a robotic valet, finds an available spot – and brings it back on demand.”
As anyone familiar with Lloyd’s Inn might expect, it’s the design-side that Chang has really pushed, taking some big leaps to redefine luxury as liveability.
The result is a bold, youthful interior aesthetic, updating the “marble everything” approach of so many premium builds with concrete feature walls that complement the, yes, marble flooring.
“There’s also a lot of flexibility,” says Chang. “The balcony can be fully enclosed and used as an extended living or dining room. And the study can be converted into an extravagant walk-in-wardrobe off the master bedroom.”
The devil, of course, is in the details, and it’s equally where Chang shines. She’s selected the latest Gaggenau oven, stovetops and fridge, sleek digital door locks by Samsung, and sublime bathroom fittings by Dornbrach – “not just in the master ensuite, but also in the guest bathroom, because you want to show it off.”
Go further with The Iveria and view the listings on Boulevard:
Where to now?
- One more reason to buy into River Valley: the Crane Club.
- Alternatively, several reasons to buy a new build in the East Coast.
- Plus, the essentials for expats buying property in Singapore and 2019’s new launch condos you need to know.