Private client events
Invitation-only events & brand experiences
More than 2,000 private clients have joined Boulevard for invitation-only property viewings, collection previews, private dinners, and experiences with leading luxury houses across Singapore and Australia.
Property Events · Brand Events · The Fireside
Property Events
From Sydney harbourfront penthouses to Singapore’s most coveted landed estates, Boulevard opens exceptional properties to invited clients, often in the company of the architects, developers, and agents behind them.
Champagne, rare spirits, fine watches, and private chauffeur arrivals have been part of the experience, with houses including Louis XIII, Roger Dubuis, La Prairie, and Aston Martin.
Interiors are often staged in collaboration with leading designers, galleries, and furniture houses, among them Roche Bobois, Phillip Jeffries, and Bang & Olufsen.
Inside the exclusive Australian launch of “Waruda” Kirribilli by The Stable Group
Following its Singapore debut, “Waruda” Kirribilli was presented to Sydney buyers at the Bang & Olufsen showroom in Double Bay. Boulevard and developer The Stable Group hosted the Australian launch with Space Furniture and Colliers, introducing a collection of seven whole-floor residences overlooking Sydney Harbour.
More than 80 private clients met founders Ed Horton and Danny Flynn and explored the development’s defining residence: a two-level waterfront penthouse with its own pool and panoramic views towards the Opera House and Harbour Bridge.
Champagne Pol Roger and canapés accompanied conversations about the architecture, harbourfront lifestyle, and Australian property market.
Go further with the interview and listing
Inside the launch of The Stable Group’s “Waruda” Kirribilli in Singapore
The Asian debut of “Waruda” Kirribilli took place at Space Furniture in Singapore, where Boulevard and The Stable Group introduced the Sydney waterfront development to a select group of prospective buyers.
On a drizzly Tuesday evening, more than 20 private clients met founders Ed Horton and Danny Flynn to discuss the seven whole-floor residences, including a two-level penthouse with a private pool and views of the Opera House and Harbour Bridge.
Over champagne and canapés, the conversation moved from the design and location of the project to the considerations involved in buying Australian property from overseas.
Go further with the interview and listing
Design and collecting at Lux and Beyond with List Sotheby’s Realty
At Singapore’s Lux and Beyond showroom, Boulevard and List Sotheby’s Realty hosted property specialists and founders of luxury design houses for an evening devoted to interiors and craftsmanship. Pieces by Serip, Foglie d’Oro and Brochier gave the gathering a tangible design focus, with the showroom itself providing the setting for conversation.
Aqualand marks a decade in Australia
At Space Furniture in Singapore, Boulevard and Aqualand gathered property agents and industry contacts to mark the Australian developer’s first decade. The evening looked back at Aqualand’s projects and growth, while its asset management platform, AL Capital, offered a perspective on Australia’s luxury property market.
An evening above Sydney Harbour at The Revy Penthouse
At The Revy Penthouse by Aqualand, 100 Boulevard clients moved between the rooftop terrace overlooking Sydney Harbour and a series of intimate brand experiences indoors. An Aston Martin DBX707 greeted arrivals; inside were Hublot watches, La Prairie hand treatments and a tasting of Louis XIII.
The residence supplied much of the atmosphere: a heritage arched window framing the water at sunset, a marble-topped dressing room, and a rooftop outlook towards the Harbour Bridge. Food from The Charles and Loulou completed the evening.
An evening of cars, collecting and design at Harris Street
At Grande Pyrmont Bay Estate, Boulevard opened a six-level Sydney residence for an evening of cars, watches, jewellery, and photography. The home’s entertaining spaces, heated outdoor pool, and lift-served floors provided the setting for displays from BMW Australia, Jacob & Co, Hardy Brothers, and Leica.
Bombardier and La Prairie also participated, alongside Hustle, Levantine Hill, and Bollinger Champagne. The result was as much an opportunity to explore the house as to encounter the collections and marques assembled within it.
Inside Grande Pyrmont Bay Estate
One of just 11 residences at Grande Pyrmont Bay Estate, this six-level terrace was the setting for a Boulevard viewing that extended well beyond the house itself. A spiral staircase rises beneath a chandelier, while the rooftop terrace looks towards the Harbour Bridge; below, a private garden and pool create a very different place to gather.
The event featured BMW Australia, Jacob & Co, Hardy Brothers, Leica, Bombardier and La Prairie, with wines from Levantine Hill and Bollinger Champagne.
Nassim Quattro: a landmark estate transformed
At Nassim Quattro, Boulevard worked with interior architects K2SD to stage a landmark Singapore estate, transforming its rooms into a series of fully realised living and entertaining spaces. Rather than simply furnishing the property, the project drew on specialists in fashion, art, interiors and collecting to show how the house could be lived in.
Kevin Seah conceived the gentleman’s dressing room, while The Proposal created its counterpart. Art from Mucciaccia Gallery, Phillip Jeffries wallcoverings, Royal Interiors furnishings and a Serip chandelier shaped the interiors. The staging was presented in partnership with Arcadia Consulting, alongside Johnnie Walker 48-Year-Old and Roger Dubuis.
Sunset over Sydney Harbour at Norfolk Penthouses
Boulevard launched its Sydney private viewing programme at Norfolk Penthouses in Kurraba Point, where 150 clients gathered as the sun set over the harbour. Designed by PopovBass, the four full-floor residences offered broad water views and a succession of terraces and entertaining spaces.
Furniture from Fanuli, watches by Hublot, La Prairie treatments and experiences with Maserati Sydney complemented the setting, with Commonwealth Private, Diageo, Knight Frank Australia and Naim/Focal also involved.
Australia launch at Villa Aqua, Mosman
Boulevard marked its Australian launch at Villa Aqua, a waterfront home in Mosman, Sydney. The private viewing paired the residence with Bang & Olufsen, La Prairie, Maserati Sydney, Roger Dubuis and Torbreck Vintners, with Commonwealth Private also supporting the occasion.
Brand Events
Private collection previews, intimate lunches, yacht launches, and driving experiences offer Boulevard’s clients the opportunity to spend time with the people, craftsmanship, and ideas behind leading luxury houses.
From showroom to shoreline: A day behind the wheel of McLaren’s hybrid supercars in Sydney
Boulevard partnered with renowned British luxury carmaker McLaren and National Australia Bank’s private division, NAB Private Wealth, to host an exclusive drive day for a select group of clients, offering the opportunity to experience a range of the marque’s hybrid supercars.
The day began on a clear Sydney morning at McLaren’s flagship showroom, where guests were introduced to the lineup. Central to the experience was the McLaren Artura Coupé, defined by its twin-turbo V6 hybrid powertrain, delivering a top speed of 330 km/h and acceleration to 100 km/h in 3.0 seconds. Alongside it, the Artura Spider offered the same performance credentials in a lightweight convertible form, shifting the emphasis toward a more open and immersive drive.
From the showroom, the group set out through the Central Business District, following a route designed to highlight the cars’ distinct characteristics. The Artura Coupé demonstrated sharp handling and precision through tighter turns, while the Artura Spider introduced a more sensory, open-air dynamic. Rather than focusing solely on speed, the drive allowed participants to engage with the engineering and responsiveness of each model in a controlled urban setting.
By midday, the convoy made its way to Bert’s Bar & Brasserie on the Northern Beaches. The waterfront setting provided a welcome pause to the morning’s drive, treating guests to a relaxed, curated lunch. The transition from city roads to a quieter, scenic backdrop underscored the broader intent of the event.
For the private clients, the drive day was not only a way to experience the design and performance of a McLaren hybrid supercar. It became a direct way to engage with the brand beyond the showroom, through a social format that felt both personal and uncontrived.
Rarity, provenance, value: Inside Boulevard and Yadanar Gems’ investment-grade gemstone showcase
Rare gemstones and investment-grade jewellery were the focus of two evenings hosted by Boulevard and Yadanar Gems at a private shophouse near Robertson Quay in Singapore. Etro Home Interiors furnished the setting, with Porsche providing chauffeur arrivals and Sturion Caviar serving its signature pairings.
The Porsche Taycan, Panamera, and Cayenne Coupé brought clients to a showcase that moved between exceptional stones, jewellery design, and the questions collectors ask about rarity and value.
Gemmologist Kyaw Swar Htun, founder of Asia Glory Gemmological Laboratory, travelled from Myanmar for a conversation with Boulevard founder and CEO Hamish McDougall. They discussed provenance, treatment, and the qualities that determine a stone’s value, from the traditional Big Four—sapphires, rubies, emeralds, and diamonds—to less familiar gems attracting collectors’ interest.
Among the pieces on display was a platinum necklace featuring 226 Akoya pearls and diamonds in round, marquise, and pear cuts.
The rings offered a different study in colour and rarity: a natural pink conch pearl of 4.52 carats, an oval sapphire, a 15.11 mm white pearl, and a 16.41-carat octagonal aquamarine surrounded by diamonds.
Etro Home Interiors pieces were arranged throughout the shophouse, from Amanti-Motif porcelain and Cachemire trays at the entrance to candles and cushions in the main living area.
Read the interview with Yadanar Gems
Boulevard and DCH Marine celebrate the Sunseeker 76 Yacht at the Sydney International Boat Show
Boulevard and DCH Marine hosted an on-water showcase of the Sunseeker 76 Yacht at the Sydney International Boat Show in Darling Harbour, joined by luxury partners Saxdor Yachts, Grand Seiko, Champagne Pommery, the Stable Group and NAB Private Wealth. More than 70 guests spent the evening on the marina, stepping aboard the 76 Yacht for an exclusive viewing of its interior and deck spaces while taking in the golden sunset over Sydney Harbour and enjoying a curated setting that paired Pommery’s signature cuvée with seasonal canapés.
The event also featured Grand Seiko presenting a selection of its most recognisable timepieces. Among them was the Tentagraph SLGC007 from the Evolution 9 Collection, featuring a design inspired by Mount Iwate. Another highlight was the SLGA009, known as the Shirakaba, with a dial that reflects the white birch forests of Shinshu in Nagano, Japan.
At the heart of the event is the Sunseeker 76 Yacht, measuring over 78 feet. It combines the scale and comfort of a larger superyacht with the practicality of a midsized cruiser, allowing owners to operate the vessel without a full crew. Its expansive and customisable flybridge can be fitted with a beach club or spa tub, while the light-filled interior offers four luxurious cabins, including a full-beam master suite that accommodates up to eight guests. The yacht is powered by twin MAN V12 engines, reaching a top speed of 32 knots and a cruising speed of 25 knots.
Explore The Sunseeker 76 Yacht
Inside Franck Muller’s exclusive haute horology showcase and fireside chat with CEO Nicholas Rudaz
Boulevard hosted an exclusive preview of Franck Muller’s latest timepieces at the European bistro Chancery Lane Bistro in Melbourne, joined by Singapore-based luxury watch distributor Cortina Watch. Held on a winter evening, the intimate event welcomed over 30 guests, who had the opportunity to view and explore the new releases up close.
Flying in from Switzerland for the event was Franck Muller CEO Nicholas Rudaz, who also took part in an intimate fireside chat, sharing insights about the brand’s history and design philosophy. He spoke about the origins of some of its most recognisable collections, introduced the latest novelties—including the new Vanguard Beach—and reflected on how craftsmanship, colour and character continue to shape the brand’s approach to watchmaking.
Read the interview with Franck Muller
A day on the road: Experiencing Aston Martin’s icons with Boulevard and Remara
Boulevard partnered with British luxury carmaker Aston Martin and Australian-based asset management company Remara to host an exclusive drive day, offering a select group of private clients the chance to experience the marque’s latest sports cars and SUVs. The lineup included the new Vantage, Vanquish, DBX and the formidable DBX707.
The day began on a drizzly Sydney morning at Aston Martin’s flagship showroom, where anticipation grew as each model was unveiled. The new Vantage, sharp and athletic, has been honed for balance and agility, while the Vanquish (returning as a modern grand tourer) showed its flair for long-distance refinement. On the SUV side, the DBX demonstrated its versatility as a luxury daily driver, while the DBX707, one of the marque’s most powerful luxury SUV, impressed with the kind of raw performance more often associated with supercars.
From there, the group set out on a spirited drive through the rolling landscapes and winding roads of the Southern Highlands. Each twist of the road revealed the cars’ contrasting personalities—precision handling in the Vantage, long-legged comfort in the Vanquish, and the effortless surge of power from the DBX707.
At midday, the convoy paused at Centennial Estate in Bowral for lunch in a serene, vineyard setting. The journey back offered a fresh perspective, with a new scenic route highlighting the region’s panoramic vistas before returning to Sydney.
Boulevard and DCH Marine set the scene for the Australian debut of the Sunseeker Predator 75
Boulevard and DCH Marine marked the Australian debut of the Sunseeker Predator 75 with an intimate showcase at the Sanctuary Cove International Boat Show, joined by luxury partners Saxdor Yachts and renowned watchmaker Jacob & Co. Held on the marina beneath a warm Gold Coast sunset, the event saw over 50 guests step aboard the Predator 75 for an up-close experience of the yacht.
The evening also featured Jacob & Co showcasing a selection of its most iconic timepieces. Among them is the Casino Tourbillon, a wristwatch that doubles as a miniature roulette wheel, crafted in rose gold and onyx with a flying tourbillon movement.
Guests explored the yacht’s fine craftsmanship and design, while enjoying an atmosphere that paired fine champagne and seasonal canapés with a live DJ setting the tone.
Measuring 75 feet, the Predator 75 represents a new evolution in Sunseeker’s performance line. With its sleek exterior, carbon-fibre detailing and signature glazed sunroof, the yacht blends aggressive styling with refined comfort. Inside, the main saloon opens out to expansive deck areas, with a galley below and three spacious cabins including a full-beam master. It is also equipped with Twin MAN V12 engines that deliver a top speed of 40 knots and a cruising range that reflects its long-distance pedigree.
Explore the Sunseeker Predator 75
Boulevard and DCH Marine celebrate the Asia-Pacific launch of Sunseeker’s 90 Ocean superyacht
Marking the momentous Asia-Pacific launch of Sunseeker’s latest yacht, the 90 Ocean, Boulevard and DCH Marine hosted an intimate sunset soiree during the 2025 Singapore Yachting Festival. On a balmy Friday evening, 40 private clients stepped aboard the striking 90-foot superyacht for an exclusive preview. With a live DJ setting the tone and champagne in hand, guests explored the vessel’s expansive layout and bold design, the hallmarks of a yacht crafted with both comfort and elegance in mind.
At the back, it features a large beach club with fold-out balconies and a clever sunbed system that can be adjusted for relaxing or entertaining. Inside, the main saloon is filled with natural light thanks to large windows, while the modern interior offers plenty of space for guests. Designed for long voyages or weekend escapes, the 90 Ocean shows Sunseeker’s move towards bigger, more lifestyle-focused yachts.
Explore the Sunseeker 90 Ocean
Boulevard celebrates International Women’s Day in Sydney in partnership with La Prairie
Hosted at a harbourfront estate in Point Piper, Sydney, Boulevard’s International Women’s Day event welcomed forty private clients to a celebratory luncheon in partnership with La Prairie. Alongside caviar tastings, Champagne by Ruinart and wines by Levantine Hill, guests enjoyed hand massages by La Prairie, and experienced fitness equipment from Technogym.
Business in Boardshorts makes its Sydney debut
Offering an elevated yet relaxed take on networking – complete with a beachfront setting and stellar line-up of luxury-brand experiences – Boulevard’s ‘Business in Boardshorts’ event debuted at a Mosman home with 45 private clients treated to drinks by Pommery and Levantine Hill, dining by Etymon, and experiences by Jacob&Co, Ritz-Carlton Yacht Collection, Remara and La Prairie.
A private preview at Ralph Lauren
Boulevard’s private clients enjoyed a closed-door shopping experience with Ralph Lauren. Bedecked by servings of French champagne, curated canapes, and caviar tasting, guests discovered the latest autumn pieces from the Ralph Lauren collection and the exclusive purple label, including fine jewellery and watches.
Go further with the collection
Dinner at the home of Christopher Guy CEO Kisa Harrison
Boulevard co-hosted an exclusive gathering with Sans Souci at the private residence of Christopher Guy CEO Kisa Harrison. Founders of Singapore’s leading luxury interior designers and architecture firms enjoyed an elegant dinner celebration, as well as an intimate look at some iconic pieces inside the abode.
The Macallan’s Australian pop-up
Boulevard’s private clients enjoyed an immersive journey at the Macallan’s newest pop-up at Hickson Road Reserve in Sydney. The evening featured cocktails that featured the limited-edition Harmony III. Produced in collaboration with the McCartney sisters, the third edition of the collection features the sensorial abundance of Scotland during spring and summer.
Also displayed during the event was Mary’s photographs of Scotland. The Macallan Harmony III Amber Meadow was available for purchase from the Harmony III bar, as well.
Go further with the collection
La Prairie celebrates International Women’s Day at curator Amanda Love’s art-filled home
On International Women’s Day, Boulevard co-hosted an exclusive luncheon at the private residence of independent art advisor and advocate Amanda Love. The evening featured a bespoke luncheon, as well as an intimate art tour of Love’s personal collection.
Coincidentally, the La Prairie Group has been celebrating quite the number of milestones , as La Prairie ANZ Managing Director Rosi Fernandez points out. She graciously sat down with Boulevard to discuss the significance of IWD, her leadership and the inclusivity at the core of the brand.
“Diversity is part of the DNA of the La Prairie Group,” she says. “This inherent behaviour means we have diversity at all levels of the organization, including leadership positions, which is crucial for fostering an inclusive culture.”
As it stands, the Board of Directors at La Prairie holds a 60% to 40% female-to-male ratio. The organisation’s recent appointment of the new CEO of La Prairie Group, Estelle Letang, also marks a new chapter in the brand’s storied history.
As part of Women’s Month, Fernandez welcomed the latest recipient of the La Prairie art award, as well. Its most recent winner, Filipino-Australian Marikit Santiago, a three-time Archibald Prize finalist, will have two of her works exhibited at the Art Gallery of NSW. She will also be heading to Europe for a residency this coming June and will also spend time at Switzerland’s Art Basel international art fair. Founded in 2022, the accolade has become a leading platform for emerging female artists in Australia.
Her paintings, “Seat at the Table (Magulang)” and “A Seat at the Table (Kapatid),” are portraits inspired by diaspora and her Filipino lineage. “It marks the continued commitment of La Prairie to empower the community of young women artists through inspiration and experience during their residency,” the managing director adds. The Sydney artist becomes the country’s next young global arts ambassador.
Lamborghini and Azimut on Sydney Harbour
Sydney Harbour was the setting for a private cruise aboard a 60-foot Azimut Flybridge, with its open decks and elevated views across the water. The experience also included an up-close presentation of the Lamborghini Huracán Tecnica, pairing an afternoon afloat with one of the marque’s V10 supercars.
Read the interview with Azimut Benetti Group
Dictador rum and Jacob & Co at Rockpool
A luxurious private lunch was hosted at the Rock Pool Bar and Grill in Sydney . The evening featured a showcase of the finest spirits courtesy of the Colombian Dictador Rum Masterclass and a look into Jacob & Co’s new Opera Godfather Musical Watch line flown out of Jacob & Co Geneva. The said watch, which blends the world of ultra-high-end watchmaking and the complexity of a mechanical musical box, is limited to 20 pieces worldwide.
Hublot boutique event
Boulevard was honoured to host our private clients at the Hublot boutique in Sydney for an evening of discovering the latest limited edition Hublot timepieces available in Australia with a curated selection of the oldest and rarest single-cask whiskeys from Sullivans Cove Distillery.
Inside the Hublot Sydney boutique
Experience: La Prairie x The Cobalt House
Boulevard joins La Prairie at The Cobalt House for high tea to preview the Swiss cosmetic brand’s Skin Caviar Luxe Cream and introduction to the limited-edition pieces by award-winning designer, Sabine Marcellis.
The Fireside
The Fireside is Boulevard’s intimate conversation series, hosted in private homes and distinctive venues. From collectible supercars to the science of longevity, invited specialists share their expertise with a small gathering of clients.
Boulevard’s latest edition of Fireside focuses on longevity led by Andrea Maier
At a private shophouse in Singapore, Boulevard’s Fireside series turned to longevity, with Chi Longevity co-founder Professor Andrea Maier leading a conversation about the science of ageing and the practical implications of measuring biological health.
Across two intimate gatherings, Professor Maier discussed supplements, preventive medicine, and the difference between biological and chronological age.
Her central argument was for a data-led approach to longevity, with evidence and individual measurements taking precedence over more sensational interventions, from ice baths to experimental treatments.
Professor Maier and fellow Chi Longevity co-founder Craig McGee also introduced the clinic’s approach to assessing health and ageing.
Range Rover provided chauffeur transfers, while La Prairie offered hand massages and gifts for attendees.
Boulevard’s Fireside makes its debut in Australia in partnership with Chrome Temple
Boulevard’s Fireside series made its Australian debut at the Grand Seiko showroom, where limited-edition watches provided a striking backdrop to a discussion of collectible cars. Black Rock Motor Resort CEO Tony Palmer previewed the racetrack residences planned north of Sydney.
Chrome Temple co-founder Lex Pedersen, who pioneered an automotive investment fund in Asia-Pacific, led the conversation on collecting rare performance cars, assessing their investment potential, and gaining access to sought-after models.
Inside the inaugural edition of Boulevard’s Fireside
Boulevard launched Fireside at a private shophouse in Singapore with a series of conversations devoted to collectible cars and the market for rare performance models.
Across three evenings, Chrome Temple co-founder Lex Pedersen joined Black Rock Motor Resort CEO Tony Palmer and Wearnes general manager Sebastien Trousset to discuss the cars that attract serious collectors.
Pedersen, a pioneer of automotive investment funds in Asia-Pacific, spoke about sourcing rare vehicles, evaluating their potential value, and navigating a market in which access can matter as much as price.
Range Rover provided chauffeur transfers, and Bang & Olufsen’s Beosound 2 Ferrari Edition supplied the music.
Contact us
For enquiries about private client events and brand collaborations, please get in touch.
