Dictador ArtHouse Spirits DAO: A marriage of luxury spirits and new-age technologies

Luxury spirits and cryptocurrencies aren’t two words one would hear strung together very often. Dictador, nonetheless, thinks differently. As one of the most celebrated fine and rare rum producers in the world, the brand continues to explore ways to galvanise the ultra-mature rums community. Its ArtHouse Spirits Decentralized Autonomous Organization (DAO) project does just that: it blends together decades of rum excellence with the latest innovations.

Dictador would enter the crypto industry through a DAO, which happens to bring an exclusive group comprising of high-net-worth individuals, investors, and luxury consumers in one place. Spirits afficionados who join this DAO enter the club by purchasing a Dictador Non-Fungible Token (NFT). All funds raised through the sales are dedicated to the DAO Treasury. Enthusiasts, in turn, can connect and unlock the untapped potential of luxury spirits in the NFT space.

Dictador has been experimenting with the metaverse for a while now. During Art Basel Miami in 2021, it had presented a hand-painted Richard Orlinski 5 Decades bottle and a complementing NFT, selling for $100,000. As for ArtHouse Spirits DAO, the brand worked with world-renowned street art artist M-City, as well. The artistic collaboration was carefully curated to ensure that the goals of the community were met.

The Polish street artist, graphic artist, and designer has long been known for his imagined cityscapes and large-scale stencils, completing well over a hundred murals throughout his career. For this project, he would be asked to make 20,000 unique NFTs. Each would represent various cities and districts around the world. These serve as the keys to the elite club.

Of note, too, in this collaboration is the fact that market research yields that the Dictador brand valuation has increased 17-fold in the last decade. Dictador, after all, has been a leader in the luxury rum industry for decades. This can be attributed to the diligence of the Parra family, the driving force behind it. Operating since 1913, they have constantly innovated its recipes for more than 100 years.

With spirits aged for up to 45 years, Dictador’s rums are some of the most sought-after investment-grade in the market. Spirits like Columbian gin and rum have garnered international prestige. The Dictador Generations En Lalique, for instance, had once achieved a record £30,000 at a Sotheby’s auction in 2021. It has exceeded expectations for the past few years.

The DAO club is a pioneer in the tokenisation of spirits in this regard. Dictador ArtHouse Spirits DAO is a community that rethinks the future of luxury spirits. It’s an exciting platform that promises growth and a wealth of opportunities. Now, Dictador’s ultra-mature rums not only typify the traditional, but even the digital world.

For more information, visit Dictador ArtHouse Spirits DAO.

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