The interview: Patrizia Moroso on collaboration and reviving Italian craft

Patrizia Moroso has shaped the identity of Moroso for over 40 years, drawing on her background in art and her instinct for discovering singular design voices. As creative director of the family-founded brand, she’s built lasting collaborations with designers, artists and architects—including Patricia Urquiola, Ron Arad, Francesco Simeti and Andrea Sala—whose ideas push boundaries while staying true to how people really live. In this conversation with Boulevard at Milan Design Week, Moroso shares how her approach to beauty, emotion and everyday comfort continues to guide the brand’s direction.

Photography by Jin Cheng Wong

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