Amaffi unveils its latest enchanting fragrance Royal White Diamond in New York

Legendary perfume house Amaffi welcomed Boulevard to the global launch of its newest fragrance, Royal White Diamond. The event took place at the maison’s flagship New York showroom—located in Manhattan’s iconic billionaire’s row shopping Mecca of 57th Street. The evening featured a special appearance by K-pop sensation and cultural icon, Momo, who also serves as Amaffi’s international muse.

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• Inside the global launch of Amaffi’s Royal White Diamond in New York

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