Jewels | Watches
The interview: Singer Reimagined keeps surprise alive in watchmaking
Boulevard sat down with Singer Reimagined’s Marco Borraccino to explore the challenges of reviving vintage movements and how the latest collection marks a defining moment for the brand. Founded in 2014 by Rob Dickinson of Singer Vehicle Design and Borraccino, Singer Reimagined set out to merge automotive craft with fine watchmaking. At Geneva Watch Week 2025, the maison unveiled new creations powered by restored Valjoux 236 movements—bridging history with contemporary design.
Shot by Boulevard at the Palexpo convention centre in Geneva, Switzerland.
Photography by Jin Cheng Wong and Kevin Khng.
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