Beauty | Wellness

Initio’s Oud for Greatness Neo is a case study for the power of scent psychology

If there was ever a word to describe Initio Parfums Privés, it might be decadence. The Maison advocates for the ‘invisible pheromonal force,’ working with legendary perfurmers like Constantin Gueros, Alexandra Kosinski, or Alberto Morrilas to create scents that capture the science of scent psychology.

As a brand that constantly strives for uniqueness, Initio merges the art of perfumery with alchemy with its newest fragrance, the Oud for Greatness Neo. This sophisticated expression combines the function of long-lasting fragrances with the raw emotions, using ingredients that activate and boost the senses.

Here, Initio’s ‘wood of the gods’ is at play. Neo’s psychoactive properties evoke a powerful aroma that is meant to increase and reflect confidence, mental clarity and relaxation. Of note here are woody main notes coming mostly from the Oud, combined with hints of Bergamot and Lavender Orpur and the brightness of Fir Balsam.

Initio’s Oud is positioned as an ingredient that should enhance the wearer’s ability to think and feel. The blend of Lavender and Bergamot, on the other hand, soothes and strengthens the mind. Meanwhile, the freshness of the Fir Balsam creates and accentuates positive energy. Each note amplifies the perfume’s end-goal: intense yet long-lasting and exquisite with a woody touch.

The Oud for Greatness Neo is available to purchase now from MYER, City Perfume and Libertine Parfumerie. Visit Initio Parfums Privés for more information.

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