Amaffi’s Mid-Autumn celebration in Singapore highlights its signature perfumes with international muse Momo
by Annie Asistio
Photography by Jin Cheng Wong
Perfume house Amaffi hosted Boulevard at its Mid-Autumn celebration, held at the brand’s flagship showroom at Marina Bay Sands, Singapore, followed by dinner at Artemis Grill & Sky Bar. The evening brought together guests from the worlds of luxury, art and culture, with K-pop artist Momo, Amaffi’s international ambassador and muse, as the guest of honour. The celebration was further marked by the presence of Didier-Alexandre Ambroise, Amaffi’s Managing Director, who travelled from New York to join the occasion.
The celebration highlighted Amaffi’s dedication to craft and rarity, with a showcase of its most distinctive fragrances. Among them was Chantage, which features hints of oud, frangipani and osmanthus and presented in a Swarovski crystal-studded bottle. Royal White Diamond, which was recently launched in New York, features a blend of floral notes layered with amber and mus, while Selena, which is a lighter expression, has hints of fresh blooms and orris root.
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